I would like to know if any of you have seen the newest commercial for "Joe's Crabshack?" Don't know the one? It starts with a close up of a tin-bucket full of steaming oceanic fare as it bursts through swinging kitchen doors headed for a table full of anxious diners.
If you are filling your mind with the mental imagery some of the classic "Red Lobster" commercials may have provided you, stop now. This was nothing like the "Red Lobster" trademark tactical close-up of a skewered line of succulent shrimp sizzling on a grill as a swift butter brush descends liberally upon the crustaceans, splashing buttery-bursting delight that dons the return of another too-little-too-late "all you can eat"er. This was a bucket of "Joe's."
To be fair, I guess I should disclose that I am not a big shellfish fan. Point of fact, I'm allergic to the junk-if consumed, it would kill me. That being said, how could anyone be a shellfish fan after viewing this commercial? Let's continue the breakdown.
These "summer buckets" though generous in portion size, contain no clear images of what exactly is contained in the bucket. There are various colors, shapes and textures overflowing the bucket that seem to never hold still long enough for you to identify any specific item. And what about the black cross-dresser that is seated at the table of diversity?
Perhaps this commercial is a perfect explanation for why the last load of what used to be our neighborhood "crab shack" just got hauled off in a dumpster (it closed and then the building was demolished). Bon appetit!
